The right man for the job.
Snoop Dogg is not only an avid cannabis consumer but also an investor. He founded his cannabis product company Leafs By Snoop in 2015 and still has his own line of herbs called Snoop Dogg OG.
The rapper's next step in the booming cannabis sector will be to promote Israeli startup Seedo's cannabis machine. As reported by CTV News, Snoop has signed a contract to serve as brand ambassador. Seedo's website describes its product as a “fully automated indoor hydroponic growing box [that] takes care of your plants from sowing to harvesting and provides maximum yields with minimal energy”. Small fridge boxes are monitored by an application and use artificial intelligence to regulate temperature, light, carbon dioxide and minerals.
While the boxes can be used to grow a variety of plants and herbs, Seedo specifically aims to capitalize on the increase in homemade cannabis cultivation. To achieve this goal, who better on board than Snoop? In a statement issued by Seedo on Tuesday, Snoop said helping people grow plants in unused urban spaces "is something I'm deeply involved with."
Good luck to Snoop in this new venture.
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